Its first conventional yoghurt was made on a dairy farm in blagdon near bristol back in 1974. However, global advertising agency bbh may have done the trick with the new yeo valley rap ad. The sun is up, the milk is chilled, its gonna be a good one, yo yo. The churned, a boyband made up of hunky farmers put together by yeo valley, look set to be an unlikely addition to this weeks official singles chart the quartet set twitter and facebook. The successes of our new product ranges as well as the popularity of our advertising campaign has surpassed our expectations and we hope to. Mar 16, 2012 uk organic dairy processor yeo valley insists it will remain consistent to its values as a fun, family and sustainably run farm that preserves its organic focus as it grows, despite soil association figures showing that overall organic category sales fell 3. Yeo valley competitors, revenue and employees owler. As an established brand yeo valley are not new to edi and have been using an onpremise edi solution to trade with its key. Nov 21, 2010 rapping farmers in the rolling hills around blagdon, somerset, is an unlikely sight for top of the pops. Yo im rolling in my massey on a summers day chugging cold milk while im baling hay yeo valleys approach is common sense harmony in nature. Yeo valley want a mobile dj to play their festival ice. Yeo valley milkshake brings all the boys to the yard u. Yeo valley brand repositioning hits the right note freshfield. The company clearly had a vision in mind and wanted to do it right, reigning in rap music video veteran julien lutz who has worked with everyone from jayz and kanye west to john mayer and usher to direct the piece to success.
The food was good and the service friendly and staff were helpful and informative. The track has appeared within the top 30 singles in the itunes download chart. But when it concerns an organic dairy brand like yeo valley its all the more difficult. Yeo valley started at holt farm where my parents put down roots back in 1961. Yeo valley brand repositioning hits the right note. Last year yeo valleys rural rappers delighted viewers. This new rap produced on behalf of yeo valley foods in somerset is cool, fun and has gone viral. Get yeo valley farmers to number 1 for christmas via the liminal april 19, 2012 the film and photos of our friday th superstition evening at cocos deli are now up on the site. Over the past 50 years it has emerged as one of the most in.
In 2010 the company launched its yeo valley rap advertising campaign. Yeo valley advertising, marketing campaigns and videos. From the original reservation to our leaving the hq building the whole impression was of a positive, clientfocused and successful business with staff who are clearly committed and. Originally, the rap was just an advertising campaign for yeo valley organic. Yeo valley selects truecommerce to streamline its supply chain. Yeo valley rap full xfactor launch version youtube. Weve been farming in the beautiful somerset countryside since 1961 and supporting british family farms is at. The advert was produced by boi1da and the lyrics were written by mr george. We were surprised when the youtube comments started to come in to download our rap. Yeo valley owns 1,500 acres of farming land in the area, which includes blagdon dairy, where all the firms own brand yoghurts are produced and packed, and where it. Ben cull, head of brand marketing at yeo valley said.
Shot on location in somerset, the yeo valley farmers cooked a rap video rapping. Why cats prefer moving water weve all seen a cat drinking from tap, and most of the time only drinking from a tap, so why do cats prefer moving water. Economics at the movies the yeo valley rap tutor2u. The sun is up, the milk is chilled, its gonna be a good one, yo yo farmer 1 yo im rolling in my massey on a summers day. X factor winner against yeo valleys advert rap for. After hundreds of facebook and twitter supporters demanded it be released as a single, so far the. Nov 16, 2010 since the debut of the yeo valley rapping farmers advert during the x factor, the rap has become a sensation. In 1961 our founders roger and mary mead bought holt farm in blagdon. Yeo valley wanted to overcome perceptions that organic meant expensive while at the same time broadening its appeal to a wider audience of families. Yeo valleys rapping farmers turn to top notch yogurts. The commercial features four rustic rappers bigging up the products of yeo pronounced yo valley, a. Organic yoghurt maker yeo valley has used quality safety audit qsa for seven years and has moved from level 3 to level 5 diamond in that time. In 2017 we made a commitment to reduce food waste in our own operations by 50% by 2030.
Now, the company employs about 1,300 people at its three dairies in blagdon, newton abbot and cannington in the west of england. But yeo valleys latest ad, featuring gorgeous actors and models frolicking on the farm. The commercial features four rustic rappers bigging up the products of yeo pronounced yo valley, a west. Yeo marketing limited, yeo valley hq, rhodyate, blagdon, bristol, bs40 7ye company registered in england and wales with registered number 10743193 site by big fish. We love music weve had a stall at glastonbury for the past ten years. Write it here to share it with the entire community. Rosie arnold, the bbh deputy executive creative director, talked about the idea of the campaign.
Yeo valley rap is an advertising campaign for the familyowned farming and dairy company, yeo valley organic by the yeo valley boyz, which features mr george and lisa roxanne. Yeo marketing limited, yeo valley hq, rhodyate, blagdon, bristol, bs40 7ye. Yeo valleys ceo, tim mead, currently has an approval rating of 85%. We understand that this is a natural brand because the. Yeo valley produces over 2,000 tonnes of yogurt each week. Dec 11, 2014 yeo valley produces over 2,000 tonnes of yogurt each week. Get yeo valley farmers to number 1 for christmas posts. Yeogurt fruity, low fat and greek varieties, milk, childrens products first yeos, little yeos, yeotubes and smoothies, butter, cream, frozen yeogurt, ice cream, compote and rice pudding. The advert gained popularity and after many requests, the advert was then available to download from itunes. Following its successful rap advert, yeo valley debuts its new musical promo. The company said that it continues to focus on growing and developing the yeo valley organic brand with continued investment in marketing and advertising in 2011. What began as the yeo valley rap went on to be used in commercial breaks during the x factor finals and, after much positive feedback, became available to download digitally via itunes.
Feb 08, 2018 tim mead, yeo valley organic farmer and custodian of the family business, said arlas farmerowned credential were a perfect fit with the ethos and values of yeo valley. The river yeo runs through the valley and this is only 10 miles from where our family have been farming since the 1400s. The first organic yoghurt was produced twenty years later and today yeo valley organic has become the bestknown organic brand in britain. Nov 17, 2010 the track has appeared within the top 30 singles in the itunes download chart. Yeo valley brand repositioning hits the right note making any established brand more appealing to a younger audience is a challenge. Oct 11, 2011 last year yeo valley s rural rappers delighted viewers. Today tuesday 16 th november, a group of farmers has travelled from somerset to london to campaign to make the yeo valley rap a challenger to the number one single slot since the debut of the yeo valley rapping farmers advert during the x factor, the rap has become a sensation. Yeo valley rap is an advertising campaign for the familyowned farming and dairy company, yeo valley organic by the yeo. Yeo valley, the somerset based dairy company, are advertising for a mobile dj position on their website, who will travel to spin at festivals in the companys disco ice cream van.
The yeo valley organic brand continues to grow and the range now includes. Yeo valley full official chart history official charts. The brief was to get across the healthy nutritional qualities of yeo valley products to a younger generation and this old timer thinks that they have done a great job. Nov 14, 2010 the yeo valley rapping farmers advert has been released as a standalone track. We need organic dairy values to stand out from big. Shot on location in somerset, the yeo valley farmers cooked a rap video rapping not about their bling, girls and fast cars but instead their cows, tractors and wax jackets matters a little bit closer to home. Oct 14, 2011 the churneds forever is available to download on itunes and is available as a ringtone from the yeo valley website. Yeo valley group, best known for its range of yoghurts, made a. With the word yeo in our brand, rap was the obvious genre.
Aired during x factor, the rap secured most viewed status on facebook and youtube and trended on twitter. Yeo valley hq book restaurants online with resdiary. The rap lyrics were by mr george, with music by boi1da. What better way is there to express your passion for something than with music, especially in the form of a rap. Yeo valley farms a masterclass in business transformation.
Today yeo valley has become one of the best known organic brands in. Yeo valley yeo valley we changed the game, it will never be the same yeo valley yeo valley big up your chest and represent thewest farmer 3 this isnt fictional farming its realer than real you wont find milk maidens thats no longer the deal in my wax coat and boots im proper farmer giles now look you urban folk done stole our styles. It was the first time we had been to yeo valley hq and probably not the last. Lyrics used in the commercial the sun is up, the milk is chilled, its gonna be a good one, yo yo yo im rolling in my massey on a summers day chugging cold milk while im baling hay. It featured model farmers who were shown rapping inside the barns, out in the grass with cows, in tractors and eating yeo valley organic yoghurt. Yeo valley takes tractor to london to try to make rapping. Yeo valley roger and mary mead, founders of yeo valley, began making yogurt from their dairy herd in 1974. Yeo valley to hire dj and ice cream server for uk festival. Yeo valleys headquarters is located in bristol, england, gb bs40 7ye. Yeo valley boyz yeo valley rap lyrics letssingit lyrics. Terry kelly, group health and safety manager, describes the benefits of rospas qsa. Get all the lyrics to songs by yeo valley boyz and join the genius community of music scholars to learn the meaning behind the lyrics. Outstanding contribution to british agriculture 2018.
Stream tracks and playlists from yeo on your desktop or mobile device. The track was released for download via itunes due to public demand, after. A collection of the best yeo valley creative work, such as advertising, marketing campaigns and videos. Oct 30, 2010 we love yeo valley products, so when we saw there new advert we just had to try making our own version. The yeo valley way of life is about living in harmony. If you find the yeo valley rap advert as funny as we do at muddy matches, might like to see the lyrics.
In a followup to last years rapping farmers ad, yeo valley is launching a tv spot by bartle bogle hegarty. Dairy company yeo valley is looking for a dj and ice cream server to tour the uks festivals this summer. I think the video is clever because it manages to do so much. Nov 16, 2010 yeo valleys advert rap set to challenge x factor winner for the christmas number one.
The combination of a comprehensive brand revamp and an inspirational integrated campaign including rapping farmers linked to the x factor gave the brand real buzz, while going viral on social. Yeo valley rapper farmers advert gunning for christmas no. Oct 24, 2010 conveniently pronounced yo valley, yeo s rap boasts many qualities, like how their approach is common sense, harmony in natures takes precedence. Yeo valleys first ever tv ad went live during the the xfactors first live final with a two minute launch spot.
Yeo valleys rapping dairy farmers are fly bon appetit. The yeo valley rapping farmers advert has been released as a standalone track. Conveniently pronounced yo valley, yeos rap boasts many qualities, like how their approach is common sense, harmony in natures takes precedence. But yeo valley s latest ad, featuring gorgeous actors and models frolicking on the farm. It produces the yeo valley family farms range of yogurt and the roscombe dairy ice cream brand and owns two cafes in blagdon. Yeo valley family farms are familyowned and proud of it. Yeo valley organic live in harmony commercial song yeo. Yeo valley sings success of rapping farmers farminguk news.
Yeo valleys advert rap set to challenge x factor winner for the christmas number one. We are very pleased with these figures which are the result of a great deal of effort and hard work across the whole yeo valley team this year. The advert then started coming during breaks for the x factor. Farmers from the reallife yeo valley farm made the journey to london to deliver the track in a massey ferguson tractor as seen in the ad, to a host of radio stations and then perform and sample their products in londons leicester square. A viral advert featuring rapping farmers has had more than 1 million hits on youtube and generated more than 38 thousand mentions on twitter. All of our sites are iso 14001 certified the international standard for environmental management. Yeo valley organic ad has hiphop farmers that rap about. The company is owned by its founder roger meads family and is now run by his son timothy. Yeo valley rapper farmers advert gunning for christmas. The three generations of the yeo family shaped the firms reputation for integrity and personalized service. Yeo valleyan organic dairy farm in somerset, englandrecently posted a rap video on their yeotube channel wherein tractors, lustrous cows. Arla to acquire yeo valley dairies shropshire star. The song from the tv advert was made available as a download and reached number 71 in the uks single chart.
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